February 11, 2018

3 Things to Consider When Deciding the Color of Your Logo Design

McDonald’s golden arches.

Pepsi’s globe in red, blue, and white stripes.

Lego’s red and white text.

What’s so iconic about all these brands?

Well, their attention-grabbing logo designs that get all of us hooked within just a few seconds. And why wouldn’t they? Since all these brands have bright-colored logo designs, they’re so tempting that these companies have successfully won the hearts of their customers.

Undeniably, a carefully designed logo design can influence your brand’s sales. However, it takes a considerable amount of time and effort to come up with a logo design that lives for ages. Add to that the choice of the most suitable colors. If selected the logo colors that match the personality of your brand, you’ll surely win the game of attracting maximum number of potential customers to buy your product.

To decide which colors match your brand the most, you should consider the following points so you can enhance the aesthetics of your logo design:

Understand the Psychology behind Each Color and Choose One Accordingly

Choosing specific colors that resonate well with your target audience may help increase the visibility of your brand’s logo design. But before you choose one or more such colors, you should be able to differentiate between the colors that represent specific traits about your customers.

To get an idea, follow this color list:

Orange – friendly, warm, sunny, appetizing
Green – natural, a sense of freshness, growth, ethical
Red – energy, warmth, passion, danger
Blue – calmness, professionalism, success, integrity
Pink – feminist, cute, fun
White – simplicity, purity, cleanliness
Black – bold, sophistication
Purple – wealth, wisdom, luxury, dignity

Once you’ve chosen the colors, visualize how the logo design will look like to your potential customers when you add it into a product demonstration created on a whiteboard animation. To get more idea about this, you can consult Spiel Creative and see the effects of your colored logo on your whiteboard animation.

Choose a Single Color or Go for a Multiple-Color Palette

Just search for a few popular logo designs over the Internet. You’ll notice that each logo is entirely different – even in terms of choosing the color combination. Have you ever wondered why is this so?

Well, it’s all about using different color combinations to achieve a unique impact. While some logo designs comprise of a single color, you’ll see other logo designs with multiple-color schemes. Interestingly, both types of color palettes have a purpose. Logo designs with a single color are designed for creating a lasting impact (examples: Cadbury, Twitter, Nike, and Starbucks). Likewise, logo designs with multiple colors are aimed to achieve visibility from a diverse group of consumers (examples: Google, eBay, and Windows).

To decide between the two options, analyze your marketing strategy and customize your logo design accordingly.

Research about Your Clients’ Locality and Culture

Colors hold a different meaning in different regions of the world. For instance, green is a color of envy in some regions while the same color is associated with wealth and ethics is other parts of the globe. If you’re catering to two distinct groups of consumers, your logo design in green may mean two different things to both market segments.

That’s when you should consider the cultural norms and perceptions of your customers (no matter which part of the world they live in).